A note about process: In journalism, figuring out how to tweak and spin quotes involves a delicate balance between literal and figurative truth. When the aim is pure storytelling, the VO is free to take as many liberties as it takes to tell the best possible story.

I’m proud of this one because I think it really humanizes Diddy, for whom being well-liked is beside the point. Nuanced storytelling can make unsympathetic public figures extremely endearing.