Messages

This one is an homage, a shibboleth, and way less embarrassing than that time in 2009 that I told my lit agent that I wanted to apply the Wu-Tang business model to publishing.

MESSAGES

NIKE, 2013

Every year during the playoffs, LeBron James turns off his cell phone to minimize distractions. Obviously, this meant that he had a vintage answering machine to capture the congratulatory messages coming in after his latest championship*.

To extend the campaign, we set up a working 1-800 number where fans could leave their own messages for LeBron.

*Yes, this spot was inspired by an interlude on Gangstarr’s 1994 classic Hard to Earn.